Dementia Friends sessions

One in five people over 80 are affected by dementia. It is important as a later life adviser to be aware that those with dementia will need a different approach, and increasing your understanding about dementia can help you to better communicate and support your clients. SOLLA would encourage all later life advisers, and members of their support team, to become a Dementia Friend.

These free sessions, presented by a Dementia Friends Ambassador, will help you to understand more about the challenges of living with dementia, and at the end of the session you can decide if you'd like to become a Dementia Friend.

The later life adviser uses their excellent soft skills to communicate when advising older and often, potentially vulnerable clients and their families. Dementia is something many later life advisers will have awareness of, either through their own family or clients and their families but without any training may not be as knowledgeable as they should be. 45 minutes spent attending a Dementia Friends session is both incredibly effective as well as helpful in making sense and taking practical steps to find out and understanding a little bit more about what it's like to live with dementia. Turning this understanding into action makes all the difference – it’s a must for every adviser who works in the later life space.

Jane Finnerty, Joint Chair, SOLLA

Alzheimer's Research UK - Dementia Statistics Hub 

Book to attend

These are the dates of upcoming sessions, please click on the date to go to the booking page:

13th May 2026 12pm

9th September 2026 12pm

9th December 2026 12pm

Some of our Dementia Friends sessions are led by a member of the Just team. Just are one of the UK’s leading providers of specialist financial services solutions, completely focused on meeting the needs of people thinking about, approaching, or in retirement. Some of the Just Team have become Dementia Friends Ambassadors, via The Alzheimer’s Society, to help raise awareness of the challenges of those living with Dementia and how we can all help to understand and learn more about what it is like to live with dementia and turn that understanding into action.