SOLLA National Conference 2022

Tuesday 18th October, 9.30am - 4pm
Central Hall Westminster, London
Early bird £199* | Full price £250  

Book your place now

Join us for the 2022 SOLLA National Conference, with speakers covering a range of topics around later life: 

Nadra Ahmed OBE, Chairman of the National Care AssociationNadra Ahmed 350

Nadra has been Chairman of NCA since 2001. She has been involved in the field of social care for over 35 years and until 2005 was the Registered Manager of two private care homes for older people.

Nadra has served on numerous government task forces and was the Vice Chairman of Skills for Care for 11 years having been appointed at its inception. Nadra is a trustee of Parkinson's UK among other charities, and is the Deputy Lord Lieutenant of Kent and a Kent Ambassador. In 2006 she was awarded the OBE for her services to Social Care.

Nadra is a regular contributor to journals and speaks at national and international conferences throughout the world. She is also called upon by the major media networks to represent the views of social care providers. Nadra is driven by a desire to ensure the delivery of quality services to the most vulnerable members of our society. She works across several government departments which have an impact on the social care world giving evidence and expert advice to parliamentarians.

Rachel Pease, Head of Marketing, Pure RetirementRachel Pease 350

With 15 years’ marketing experience across financial services, online retail, education, telecoms and scientific research, Rachel has built the Pure Retirement brand from the ground up since joining the business in 2015. With previous roles at Aviva, Lloyds Banking Group and Yorkshire Building Society, her wealth of experience has helped to shape the positioning of the Pure brand and its future direction for growth.

Nominated for Marketer of the Year in 2020’s Financial Reporter Women’s Recognition Awards, and again in 2022’s Mortgage Industry Marketing Awards, she is dedicated not only to the development of the Pure Retirement brand, but to supporting brand learnings and development across the wider financial sector and beyond. Passionate about engaging the mature market, she began membership with the Silver Marketing Association in 2017, and in 2020 embarked on a collaboration piece specifically to examine effective brand positioning for the over 50s market.

The Rt Hon. Lord Willetts FRS is the President of the Resolution FoundationLord Willets

The Rt Hon. Lord Willetts FRS is the President of the Resolution Foundation. He served as the Member of Parliament for Havant (1992-2015), as Minister for Universities and Science (2010-2014) and previously worked at HM Treasury and the No. 10 Policy Unit.

He has held a range of Chair and Board positions across the space and science sector, including Chair of the British Science Association, member of the Space Policy Advisory Board for EU External Action Service and of the ESA Expert Group on the Future of Space in Europe. He serves on the Board or UKRI. He is an Honorary Fellow of Nuffield College and Chancellor of the University of Leicester. He is author of ‘The Pinch: How the Baby Boomers Took Their Children's Future - And Why They Should Give it Back’.

Professor Catherine Loveday, University of WestminsterCatherine Loveday 350

Catherine is a Professor of Neuropsychology at the University of Westminster and author of ‘The Secret World of the Brain’. Her research focusses on the functions of human memory and in particular on the way that memories are formed, accessed and lost. As a keen musician, Catherine also has a deep fascination with music in the brain and much of her most recent research involves the link between music and memory.

Catherine is also particularly passionate about wellbeing and older age and is a trustee for Age UK Barnet. She is committed to encouraging public engagement with science and appears regularly at festivals, as well as writing for the media and making regular appearances on BBC Radio 4’s All In The Mind as well as many other radio and TV programmes.   

Book your place now

*Early bird tickets must be booked and paid for by 31st July 2022. 

Previous Conferences 

Later Life Conference  
Tuesday 9th October 2018

SOLLA returned to the magnificent Central Hall Westminster for this key event for those engaged in advising older people. Subjects discussed incldued: Why do we lose confidence as we age? How does a decline in physical and cognitive ability impact on wellbeing and can lead to vulnerability? How can clients access the right kind of advice? There is a world of difference among those that find good advice leaving some much better prepared, empowered and more resilient in later life. The conference will look at what the future holds, how public policy might address the needs of an ageing population, the importance of addressing vulnerability and the difference access to good advice makes and the latest industry developments.

Jules Constantinou
– President of the Institute of Actuaries, Director Gen Re

Yvonne Braun – Director of Policy, Long Term Savings and Protectionf Association of British Insurers
David Burrowes – Chair, Equity Release Council
Nadra Ahmed OBE – Chair, National Care Association
Baroness Ros Altman CBE – Leading authority on later life issues, social care and retirement policy 

Happy Healthy Wealthy Wise: Helping the Boomers to Bloom
Tuesday 11th October 2016

The Society of Later Life Advisers (SOLLA) welcomed over 160 of its accredited Later Life advisers and guests to its 2016 conference in central London.  The event was opened and chaired by Lord Lipsey, Labour Peer and Honorary President of SOLLA and Tish Hanifan, Founder and Joint Chair of SOLLA. The conference focussed on the need for advice to achieve a 'Happy, Healthy, Wealthy and Wise' later life. Speakers also highlighted the critical challenges facing the Later Life agenda over the coming years.

Dr Chris Ball – Life/Health Consulting Medical Officer, GenRe. Geriatic specialist and author of many publications on physical and mental health issues as clients age.
Professor Keith Brown  – Bournemouth University. Author of the Financial Scamming Guide and specialist adviser to the government on older people and financial abuse
Professor Martin Green – Chief Executive of Care England and Visiting Professor of Social Care to Buckinghamshire New Univserity
Bernie Hickman – L&G Managing Director of Individual Retirement, advocate for better Later Life Housing and innovation
Vivienne Mann – Senior Associate, Ageing Population Strategy, FCA
Michael Switsur – Strategy and Aging Society State Pension Policy, Department for Work and Pensions. Leading on the new State Pension introduced April 2016
Steve Webb – Head of policy, Royal London, and former Pensions Minister

Really value-for-money, a genuinely stimulating and rewarding event.

The Value of Advice
January 2013

Around 100 SOLLA members, advisers, and others working in the later life financial market gathered to look at the issues around the value of advice.

Colin Dutkiewicz - Europe, Middle East & Africa Director, SwissRe Services Ltd
Norman Lamb MP - Minster of State for Care and Support, Department of Health
Peter Hay CBE - Strategic Director Adults & Communities, Birmingham City Council
Liz Kendal MP - Shadow Minister for Care and Older People
Lord Warner - Labour Peer and fellow Commissioner of the Dilnot Commission Funing of Care and Support
Les Mayhew - Professor of Statistics Cass Business School
Sarah Thwaites - Deputy CEO Financial Skills Partnership

Just heading back on the train after the annual SOLLA conference and I thought I would take the opportunity to thank everyone at SOLLA for such an inspiring day. It certainly demonstrates what a responsible role we all have in being aware of the diverse range of needs of our clients. I cannot imagine how I would be able to operate in this highly demanding yet immensely rewarding area of planning without the support of SOLLA.