The Society of Later Life Advisers (SOLLA) – the not for profit organisation which links consumers with specialist financial advisers who have achieved Later Life Adviser Accreditation (LLAA) - has appointed Jim Boyd to its Advisory Board to provide communications insight and expertise at a time of rapid expansion for the organisation.

SOLLA is acknowledged as the ‘Gold Standard’ for consumers looking for specialist, trustworthy financial adviser on later life matters. Its LLAA scheme has been developed by the standard-setting body, the Financial and Legal Skills Partnership (formerly the Financial Services Skills Council) in collaboration with specialist financial services consultancy SVARfair.

Tish Hanifan, Founder and Joint Chair of SOLLA – “SOLLA's Advisory Board supports the development of the organisation by bringing together the views of specialists with skills and expertise relevant to the provision of older client advice. We are delighted that Jim Boyd will be supporting the Advisory Board by providing expert communications counsel as consumer demand for SOLLA’s service continues to grow.”