SOLLA News and Views

10 March 2021

Press Release: SOLLA appoints new member to advisory board

Sebastian Elwell 350 pxSOLLA (the Society of Later Life Advisers) has appointed Sebastian Elwell as its newest advisory board member.

Established in 2008, SOLLA aims to help older people and their families find trusted later life financial advice. The not-for-profit organisation offers accreditation that financial advisers can achieve to become specialists in working with older and vulnerable clients.

The advisory board provides the Society support and guidance, including on the needs of SOLLA Accredited Advisers.

Mr Elwell, an independent financial adviser at Switchfoot Wealth, is a member of the Chartered Insurance Institute, a fellow of the Personal Finance Society and a full member of the Society of Trustee and Estate Practitioners. In 2020, he was named Retirement and Later Life Advice Specialist of the Year at the PFS Awards.

A SOLLA Accredited Financial Adviser since 2019, Mr Elwell says: “SOLLA is the gold standard in later life financial advice and I’m thrilled to have been appointed to its advisory board. The financial advice industry is developing all the time and SOLLA does a wonderful job of supporting its members. I’m really looking forward to helping ensure SOLLA Accredited Advisers continue to have all the resources they need to support older and vulnerable clients.

Peter Barnett, SOLLA Advisory Board Chair, says: “We’re absolutely delighted to welcome Sebastian aboard. He is hugely experienced in the financial services industry and among the most highly qualified independent financial advisers in the country. As a SOLLA Accredited Adviser and later life advice specialist, his input will be invaluable in helping us continue to raise standards across the industry and support the current generation of later life financial advisers and the next.”

Earlier this year, SOLLA launched an advice standard to demonstrate an adviser’s understanding of client care. The Later Life Lending Advice Standard covers technical elements on equity release, in addition to wider later life issues such as care planning, availability of benefits and vulnerable client care. To find out more, please go to