19 January 2018

SOLLA and Which? A Co-Branding Agreement

We are pleased to announce our new co-branding partnership between Which? and SOLLA. This collaboration brings together two independent, not-for-profit, UK organisations whose values align around ensuring the consumers can make an informed decision from qualified independent advice.

 Which? has set up a dedicated area on their website, Which? Elderly Care, specifically to provide Information about older client matters. It has available some clear and helpful factsheets with generic information about key areas of interest to older people their families and carers.

 Which? and SOLLA have worked together to produce four factsheets, co-branded with both the Which? and SOLLA logos. These are:

  • Gifting Assets and Property
  • Financing Care at Home
  • Financing a Care Home
  • Care Services Directory

  Tish Hanifan JT Chair commented

We are delighted to be working with Which? to ensure that consumers have access to high quality information


I’m sure you will agree that this is exciting collaboration between two consumer facing organisations.  It represents an important collaborative approach to ensure the consumer can access both clear information and then specialist financial advice where appropriate.

 If you have any questions or feedback please email us at

 We are looking forward to working with Which? in 2018 and developing the relationship for the benefits of our members and ultimately the consumers.


Jane Finnerty and Tish Hanifan

Joint Chairs and Founders of Society of Later Life Advisers













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About SOLLA (The Society of Later Life Advisers)

SOLLA was established in 2008 as a not for profit organisation dedicated to higher standards and accessibility to regulated financial advice for older people and their families.  There are no shareholders and any profit is used to sustain the Society and its objectives.

The Society of Later Life Advisers is committed to:

  • Promoting and raising awareness amongst people, their families and professional advisers of financial issues faced in retirement and later life
  • Building relationships with statutory and voluntary agencies, charities, housing and social care providers, financial services firms and those organisations who are involved in the financial wellbeing of those in later life
  • Raising the standards of practice of those engaged in advising older people by promoting the highest levels of professionalism in financial advice
  • Identifying and developing best practice by the provision of high quality training and the distribution of the latest information and know how in later life issues
  • Acting as a source of technical excellence for later life advisers
  • Actively inputting into legislative and policy changes and contributing to debates on policy