SOLLA News and Views

23 June 2020

Press Release: SOLLA gets social

The Society of Later Life Advisers – SOLLA – has appointed communications agency, Jack & Grace, to reshape its social media strategy and engage consumers online.

SOLLA was founded to connect older people and their families with specialist financial advisers who really understand their needs.

Tish Hanifan, founder and joint chair of SOLLA, said: “Making sure consumers get the very best advice is why the organisation was founded. SOLLA accredited financial advisers represent the gold standard when it comes to expertise and understanding of the later life market. We need to reach as many people as possible with this message and social media is key to that.

We needed an agency that understands the later life sector and is used to tackling big social issues, so we’re really pleased to be working with Jack & Grace.”

Social activity already being planned includes campaigns around the gender pension gap and what the Coronavirus Act means for older people and social care.

Nyree Ambarchian, co-founder of Jack & Grace, said: “Like us, SOLLA has social purpose front and centre, we’re thrilled to be supporting the organisation’s social strategy and delivery, using communications as a force for good.”

June 2020

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